Upcoming Issue Highlights

NOW Foods Private Label – 2014


244 Knollwood Dr.
Bloomingdale, IL 60108
Phone: (800) 999-8069
Fax: (630) 942-8963
E-mail: info@nowprivatelabel.com
Website: www.nowprivatelabel.com
Founded: 1968

Private Label Experts

Since 1968 NOW Foods has offered an extensive selection of value-driven, science-based products and reliable customer service. Independently owned, the company has become one of the largest supplement manufacturers, both in the U.S. and internationally. Further, its NOW® Private Label division offers many advantages to retailers and manufacturers alike: private labeling, premium raw material and bulk products, technical expertise and extensive sourcing capabilities.


NOW Private Label believes that quality products begin with the best raw ingredients. From its 260,000-square-foot facility, GMP (good manufacturing practice)-certified since 2000, the company manufactures and tests all raw materials and finished products to ensure identity, purity and potency. Many products utilize patented, trademarked and branded ingredients from companies such as Lonza, National Enzyme Company, Albion Labs, Sabinsa, InterHealth and more. Direct importing, state-of-the art manufacturing technology, extensive quality control, and long-standing vendor relations allows the company to offer a wide range of nutritional products at competitive prices.

Customer Service

At NOW Private Label, it is the company’s goal to provide customers with products and services that enable them to be successful. Whether looking up past orders, tracking order status, or working to make your own product line a success, NOW Pricate Label’s friendly, knowledgeable staff assists customers throughout the entire process. NOW Private Label believes that exceptional service is the foundation upon which all successful businesses are built. With this as its driving motivation, you can count on NOW Private Label to put its experience, professionalism and in-depth product knowledge to work for you.


Staying cost-competitive without sacrificing quality or product integrity is one of the most common obstacles facing businesses in the natural product industry. As a company committed to quality, NOW Private Label can assist in leveraging the relationship you have with your own customers by providing superior bulk products and private label formulas at fair, competitive prices. By buying in bulk and working closely with some of the top names in the industry, NOW Private Label has built its own success by finding unique ways to pass these savings on.

Private Label Services

NOW’s private label program makes it easy to tailor one’s own line of premium natural health products, and can be completely personalized to fit a company’s image. The company offers hundreds of popular products to choose from with low minimums. Creating one’s own line of products is easy to start. From choosing the best products and formulas to developing a label that jumps off the shelf, NOW’s expert team will guide customers through each step of the private label process.

Raw and Bulk Materials

Regardless of whether you’re looking for bulk powders or finished, shelf-ready formulas, NOW offers one of the industry’s most extensive inventories. NOW’s highly-skilled quality control/quality assurance department holds all raw material providers to meticulous quality, safety and purity standards, and all raw materials are thoroughly inspected upon arrival. Raw materials must pass microbial contamination screening at the company’s on-site testing facility. This is just one of the ways NOW ensures that customers are provided with products that are safe, highly stable and fresh through the best-by date.

Sports Nutrition

NOW Private Label is one of the very few companies to offer a full spectrum of sports nutrition products guaranteed to be 100 percent free of artificial sweeteners, colors, flavors or preservatives. Whether it’s raw materials or finished formulas NOW is the best source for truly natural sports nutrition.


NOW Private Label offers a unique stevia extract, available in packets, liquids, or shakers. Known as Stevia FSE™ or BetterStevia™, this raw material undergoes a natural de-bittering process, which yields a smoother and cleaner taste profile than any other Stevia currently on the market. It’s also one of the very few certified organic stevia extracts available for use in vitamin supplements, foods and beverages.

Main Products:
• Natural dietary supplements
• Natural sports nutrition
• Natural health goods
• Essential oils and aromatherapy
• Natural stevia sweeteners

• Natural Products Association (NPA)
• Natural Health Research Institute (NHRI)
• American Herbal Association (AHA)
• Association of Official Analytical Chemists (AOAC)
• American Herbal Products Association (AHPA)
• Vitamin Angels (Board Membership)
• National Health Research
• Citizens for Health

Key Executives
• Regina Flight, Private Label Sales
• Dan Richard, National Sales Manager
• Jim Emme, CEO
• Michael Lelah, Technical Director