Upcoming Issue Highlights

Meet the Staff


VRM’s professional and highly-experienced staff is dedicated to serving
the needs of the natural products and dietary supplement industry.

Daniel McSweeney

(805) 646-2921

DanPublisher/Editorial Director

Dan is the founder of VRM Media, and serves as Publisher/Editorial Director of Vitamin Retailer magazine. In addition to Vitamin Retailer, Dan is also the creator of the company’s Nutrition Industry Executive, Natural Practitioner, and Gluten Free Retailer publications. Prior to founding VRM in 1994, Dan was the Editor and Associate Publisher of Whole Foods magazine. Earlier in his career, Dan held editorial positions at several New York City-based business publishing houses, specializing in the consumer electronics industry. Dan is a 1980 graduate of Rutgers University and holds a B.A. in Journalism and Political Science.

Russ Fields

(732) 432-9600 x102

RussAssociate Publisher

Russ has been with VRM Media since 1998, and oversees the company’s Advertising Sales Department. Prior to joining VRM, Russ was the publisher of Health Products Business magazine at Cygnus Publishing. He has been in the publishing business since 1988, and holds a B.A. From Brockport State College.

Barry Young

(732) 432-9600 x103

Advertising Sales ManagerBarry

Barry has been working in the publishing and business media industry for more than 16 years at newspapers, magazines and digital media. Most recently, he was an advertising account executive for NJBiz magazine and prior to that he was an advertising sales executive at The Princeton Packet Publications, both in New Jersey. He had also been a senior account executive at Source Interlink Media (formerly Primedia) based in California and New York.

Janet Poveromo

(732) 432-9600 x104


Janet has been covering the natural products industry for more than 10 years. Prior to that, she worked for The Star-Ledger, New Jersey’s largest newspaper. She is a graduate of Rutgers, The State University of New Jersey.

Shari Barbanel

(732) 432-9600 x108

ShariManaging Editor

Shari is a graduate of Indiana University, where she received her degree in journalism and communications and culture. She previously worked as a marketing/editorial coordinator for Danthan Military Distributors and was an editorial/advertising coordinator for Unique Homes Magazine, a luxury real estate publication. Shari was assistant editor of Getaway Magazine, a health and fitness publication at Indiana University, and interned in the editorial department at Harper’s Bazaar magazine.

Nicholas Saraceno

(732) 432-9600 x105

Nicholas SaracenoAssociate Editor

Nicholas is a graduate of Florida Atlantic University (FAU), where he received his BA in multimedia journalism with a minor in business administration. Before joining VRM, Nicholas was a marketing coordinator for The Shauger Group, Inc. and a local reporter for TapInto.net, where he covered news in North Jersey. He was a sports broadcaster at Owl Radio, FAU’s student radio station, and you can catch him on the airwaves via his Thursday night podcast, The Nico Chronicles.

Robert Certo

(732) 432-9600 x101

Robert CertoArt Director/Production Manager

Robert oversees the design and production of our magazines, maintains the company’s websites and manages our e-marketing. Prior to joining VRM, Robert worked in advertising, designing both print and web for Lady Luck, Isle, and Isle of Capri Casinos. He holds a Bachelor’s degree from Rowan University where he studied communication and design.

Bryan Zak

(732) 432-9600 x106

Bryan ZakProduction Assistant/Graphic Artist

Bryan is a graduate of Fairleigh Dickinson University, where he majored in graphic design. While in school, Bryan interned at Forever Collectibles. Prior to joining VRM, Bryan interned at CoSaMo, where he designed print for their packaging. He also interned at Fairleigh Dickinson University’s creative writing department, where he worked on web and print design. Bryan will help handle the design and production of our magazines and help maintain the company’s websites.