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NIE Functional Food
Protein remains a significant opportunity for the food and beverage industry, and as the market continues to evolve,
The importance of fiber brings appeal to functional foods. For years, via advertisements and pure word-of-mouth, individuals
Probiotics are mainstream, prebiotics are on the rise, and synbiotics are the next big thing. Data from the 2012 National
Innovation drives protein’s appeal to a wider audience. Consumers are becoming increasingly aware of the value of adding
Clean and natural are now the rule for added food colorings and flavorings. In response to the growing health awareness and
Consumers are increasingly focused on the healthfulness of their food. While taste and price perennially top the list for
Functional and super ingredient trends offer new product opportunities for food and beverage manufacturers. When it comes to
Whether animal or plant, consumers’ appetite for protein is driving innovative formulations. A 2015 Market Update from
Clear labeling and healthier ingredients are the must-haves for functional foods and beverages. Drink and bar manufacturers
As with supplements, quality, stability, flavor and digestibility remain among the top concerns when it comes to marine
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