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Lycored Shares Success of Japan Umbrella Honesty Project

AIDP

Giving back to the community is important to Lycored (Be’er Sheva, Israel), no matter where in the world the company is, and Lycored knew it wanted to do something special for the launch of its Good in Bloom program in Japan. Fast-paced days filled with distractions make it hard to notice opportunities to be thoughtful and kind to others, so Lycored set out to change that by installing shareable umbrella stands to help give the people of Tokyo, Kyoto, and Hiroshima a break from the sun.

Lycored’s umbrella stands operated on a “leave a penny, take a penny” principle: Use it when you need it, and then leave it for someone else when you’re done. A test in both honesty and courtesy, these stands acted as a little social experiment—results were measured by how many umbrellas were returned. Overall, 84 percent or more people returned the umbrellas they borrowed, with 98 percent of people in the city of Kyoto demonstrating the characteristics Lycored set out to test.

Participants in all three cities met the project with excitement and gratitude, as they enjoyed the chance to strengthen the bonds within their neighborhoods. They were happy to help Lycored #rethinkbeautiful by shielding their skin from the sun, and were even happier to pass along the experience.

For more information, visit www.lycored.com.