Executing innovation strategy in developing new premium low-sodium sea salt and gourmet sea salt products for retailers and food manufactures just paid off for Salt of the Earth Ltd. (Atlit, Israel) as the company’s innovative sea salt products won SIAL Innovation Selection 2014 awards.

Giorit Carmi, marketing manager, Salt of the Earth said the companies strategy is to focus on outside-the-box sea salt concept.

“We successfully address consumer desires to reduce sodium in the diet without giving up great taste,” said Carmi. “Our products help people create gourmet products that answer the growing demand for home-style recipes. Through innovation and sustainability strategies, we are able to bring added value and increased profitability to food makers everywhere.”

The company invested two years in developing advanced product lines of low-sodium sea salt and gourmet salt products for consumers, and advanced sea salt ingredients for sodium reduction in food applications, and worked with Practical Innovation, an Israel consulting agency specializing in product innovation.

“We initiated an advanced development process based on three foundations: product analysis to identify new product concepts following novel ingredients and new technologies; tracking food trends and market research; and establishing a short-time-to-market paradigm to maximize competitive advantages in the market,” said Tal Leizer, CEO, Practical Innovation.

Carmi said Salt of the Earth is very excited about this recognition by SIAL. “This is a significant step forward in building our reputation in the global food market and creating strong, long-lasting brands. We look forward to meeting leading food retailers and distributors at SIAL 2014,” he said.

All three products will showcase at SIAL, Paris, October 19-23, 2014.

For more information, visit www.saltoftheearthltd.com.