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About the Company

VRM Media is headquartered in East Brunswick, NJ, with an additional office in Ojai, CA. VRM is the publisher of four trail-blazing B2B magazines and related websites which cater to distinct sectors of the health food and dietary supplement industry. VRM was founded in 1993 by long-time health food industry journalist Daniel McSweeney, who continues to serve as company President, Publisher and Editorial Director.

Vitamin Retailer (www.vitaminretailer.com), the company’s first publication, is the dietary supplement industry’s leading magazine, serving the needs of health food and natural product retailers. VR is published 13-times per year and has been in existence since January, 1994. VR publishes an annual Industry Sourcebook, while other special issues include VR’s annual Vity Awards, Best New Products, Science of Supplements, and Retailer Product Training issues. VR has a current circulation of approximately 16,000 readers.

Nutrition Industry Executive (www.niemagazine.com) is the business magazine for manufacturers of dietary supplements and nutritional/nutraceutical products. NIE, which debuted in 1995, is published 9-times per year and has a combined print and digital circulation of more than 17,000 readers.

Natural Practitioner (www.naturalpractitionermag.com) is the business magazine for alternative, complementary and integrative healthcare professionals. NP was first published in 2012 and is printed 8-times per year.

Fitness Trainer (www.fitnesstrainermag.com) is a digital business magazine for personal trainers and other professionals within the fitness and health club industry. The magazine is distributed on a six-time per year basis to more than 90,000 personal trainers and active fitness consumers.

VRM is a proud supporter of the Vitamin Angels non-profit charity, and is a member of the Natural Products Association (NPA).