VRM Media is headquartered in East Brunswick, NJ. VRM is the publisher of four trail-blazing B2B magazines and related websites which cater to distinct sectors of the health food and dietary supplement industry. VRM was founded in 1993 by long-time health food industry journalist Daniel McSweeney, who continues to serve as company President, Publisher and Editorial Director.
Vitamin Retailer (VitaminRetailer.com), the company’s first publication, is the dietary supplement industry’s leading magazine, serving the needs of health food and natural product retailers. VR is published 12-times per year and has been in existence since January, 1994. VR publishes an annual Industry Buyer’s Guide, while other special issues include VR’s annual Vity Awards, Best New Products, Science of Supplements, Company Profiles, and Retailer Product Training issues. VR has a combined print and digital circulation of more than 20,000 readers.
Nutrition Industry Executive (NIEmagazine.com) is the business magazine for manufacturers of dietary supplements and nutritional/nutraceutical products. NIE, which debuted in 1995, is published 10-times per year and has a combined print and digital circulation of more than 14,000 readers.
Natural Practitioner (NaturalPractitionerMag.com) is the business magazine for alternative, complementary and integrative healthcare professionals. NP was first published in 2012 and is printed 8-times per year. NP has a combined print and digital circulation of more than 15,000 readers.
Sports Nutrition Biz (SportsNutrition.Biz) provides valuable insights, news, trends and new product announcements to natural products retailers. By offering in-depth coverage of sports nutrition on its brand-new website and bi-weekly e-newsletter, SNB aims to be the essential sports nutrition resource for the natural products industry and the go-to marketing channel for both sports nutrition product manufacturers and ingredient suppliers.
VRM is a proud member/supporter of the Vitamin Angels nonprofit charity, the Natural Products Association (NPA), the American Herbal Products Association (AHPA), SENPA, Positively Natural and the Circulation Verification Council.
