Upcoming Issue Highlights

Meet the Staff


VRM’s professional and highly-experienced staff is dedicated to serving the needs of the natural products and dietary supplement industry.

Daniel McSweeney

(805) 646-2921

DanPublisher/Editorial Director

Working from VRM’s Ojai, CA office, Dan is the founder of VRM Media, and serves as Publisher/Editorial Director of Vitamin Retailer magazine. In addition to Vitamin Retailer, Dan is also the creator of the company’s Nutrition Industry Executive, Natural Practitioner, and Gluten Free Retailer publications. Prior to founding VRM in 1994, Dan was the Editor and Associate Publisher of Whole Foods magazine. Earlier in his career, Dan held editorial positions at several New York City-based business publishing houses, specializing in the consumer electronics industry. Dan is a 1980 graduate of Rutgers University and holds a B.A. in Journalism and Political Science.

Russ Fields

(732) 432-9600 x102 RussF@VRMmedia.com

RussAssociate Publisher

Russ has been with VRM Media since 1998, and oversees the company’s Advertising Sales Department. Prior to joining VRM, Russ was the publisher of Health Products Business magazine at Cygnus Publishing. He has been in the publishing business since 1988, and holds a B.A. From Brockport State College.

Gary Pfaff

(732) 432-9600 x103 GaryP@VRMmedia.com

Advertising Sales ManagerGary

Gary joined the VRM advertising sales team in 2012. He has worked in the media/advertising industry since 2003. Prior to joining VRM, he had worked for such companies as Kates-Boylston and McGraw-Hill.

Janet Poveromo

(732) 432-9600 x104 JanetP@VRMmedia.com


Janet has been covering the natural industry for nine years. Prior to that, she was a stringer for The Star-Ledger, New Jersey’s largest newspaper. She is a graduate of Rutgers University, the state University of New Jersey.

Shari Barbanel

(732) 432-9600 x108 ShariB@VRMmedia.com

ShariManaging Editor

Shari is a graduate of Indiana University, where she received her degree in journalism and communications and culture. She previously worked as a marketing/editorial coordinator for Danthan Military Distributors and was an editorial/advertising coordinator for Unique Homes Magazine, a luxury real estate publication. Shari was assistant editor of Getaway Magazine, a health and fitness publication at Indiana University, and interned in the editorial department at Harper’s Bazaar magazine.

Nicholas Saraceno

(732) 432-9600 x105

Nicholas SaracenoAssociate Editor

Nicholas is a graduate of Florida Atlantic University (FAU), where he received his BA in multimedia journalism with a minor in business administration. Before joining VRM, Nicholas was a marketing coordinator for The Shauger Group, Inc. and a local reporter for TapInto.net, where he covered news in North Jersey. He was a sports broadcaster at Owl Radio, FAU’s student radio station, and you can catch him on the airwaves via his Thursday night podcast, The Nico Chronicles.

Robert Certo

(732) 432-9600 x101 RobertC@VRMmedia.com

Robert CertoArt Director/Production Manager

Robert oversees the design and production of our magazines, maintains the company’s websites and manages our e-marketing. Prior to joining VRM, Robert worked in advertising, designing both print and web for Lady Luck, Isle, and Isle of Capri Casinos. He holds a Bachelor’s degree from Rowan University where he studied communication and design.

Bryan Zak

(732) 432-9600 x106 BryanZ@VRMmedia.com

Bryan ZakProduction Assistant/Graphic Artist

Bryan is a graduate of Fairleigh Dickinson University, where he majored in graphic design. While in school, Bryan interned at Forever Collectibles. Prior to joining VRM, Bryan interned at CoSaMo, where he designed print for their packaging. He also interned at Fairleigh Dickinson University’s creative writing department, where he worked on web and print design. Bryan will help handle the design and production of our magazines and help maintain the company’s websites.