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How To Build CBD Brand Obsession That Lasts
We all have brands we love. We cherish the products they offer, we closely watch their every move, we proudly extol their virtues to friends, family, and even total strangers. What drives this kind of love? Is it unattainability? Guilty pleasures? Aesthetic perfection? When we’re obsessed with a brand, it’s usually because it speaks to ...
The Sports Car & the Sleeping Giant: How THCV & CBN Are Taking Over the Industry
2021 has the potential to be remembered as the year when minor cannabinoids achieved major status. While it’s true that the cannabis market is generally interested in tetrahydrocannabinol (THC), the intoxicating cannabinoid that most marijuana consumers have come to know and love; as well as cannabidiol (CBD); but cannabinoids such as tetrahydrocannabivarin (THCV) cannabinol (CBN) ...
Innovation Strategies to Deliver CBD Products With Speed and Confidence
It’s a new year, and 2022 has the potential to be remembered as the year when minor cannabinoids achieved major status. It’s true that the cannabis market is generally interested in tetrahydrocannabinol (THC), the intoxicating cannabinoid that most marijuana consumers have come to know and love, as well as cannabidiol (CBD). But cannabinoids, such as ...
7 Trends to Watch in the Cannabinoid-Enabled Market in 2022
It’s quite evident that the cannabis industry has gone through several changes in the past few years. Some changes befitted the industry while others marred its reputation. In many ways, the CBD industry is an unstoppable juggernaut. It’s already a multi-billion-dollar sector that will only get bigger, as millions of consumers have made their preferences ...
Commercial Trends Dominating the CBD Market in 2021
We are entering Year 3 of federally legal Hemp CBD, and everyone—brands, manufacturers, retailers and investors—is scrambling to predict the future after COVID-19 and oversupply-driven market dislocation. This new era of the market will see sustainable growth driven by the entry of national brands, a fast-maturing supply chain, and the three Rs: research, regulatory clarity, ...
Media Training: Worth Every Penny
By Sheldon Baker Most business leaders find media interviews the most intimidating part of their role. Thus, this one point alone emphasizes the need for effective media training. I have lost count on how many times chief executive officers and senior executives have told me they do not feel they need media training. Sometimes it ...
5 Trends Defining CBD Product Development in 2021
By Nicole Brown Groundbreaking advancements have dominated the cannabinoid market over the past decade with some of the industry’s largest brands seeing double-or triple-digit year-over-year growth. Although constant growth has been the theme of this past decade, constant change now defines it. And there’s plenty of that ahead in 2021. From exciting newcomers to established ...
Research Defining the Cannabinoid Industry
By Dave Neundorfer In my last Nutrition Industry Executive blog post, I spotlighted Ingredient Innovation In The Cannabinoid Category. In this post, I wanted to share the research that will define the future of this industry. Research Efforts Defining The Industry: The cannabinoid industry is evolving from a one-cannabinoid-fits-all market to personalized optimization focusing on ...
Storytelling for Greater PR Media Placement
Being able to wrap a personal story around a company or product when pitching an editor or broadcast producer can often garner greater attention and produce better PR results. For example, when the appetite suppressant ingredient CitriMax was first introduced by InterHealth a few decades ago (it seems like just the other day as I ...
Blog: Ingredient Innovation In the Cannabinoid Category
[Editor’s note: David Neundorfer, chief executive officer for Open Book Extracts, a North Carolina-based manufacturer and product development house for cannabinoid-enabled ingredients, will provide four monthly blog posts covering noteworthy topics regarding cannabinoid ingredients—starting here.] CBD and hemp-derived cannabinoid products continue to garner consumer interest and support. The list of mainstream brands embracing CBD is ...
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