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ACG “Makes it Better” With New Brand Proposition


ACG (India) is consolidating its founding values of caring, collaboration and progressiveness in a comprehensive re-brand.ACG logo

Non-GMO Project

As one of the world’s leading suppliers of fully integrated solutions to the global pharmaceutical and nutraceutical industry, ACG is taking this opportunity to share launching the message at the heart of its operation— “Make it Better.” As part of the rebrand the company has released a short film which tackles the issue of just how hard it can be for patients to get better and the role the health care industry plays in helping create a healthier world, for everyone, the company stated.

Founded by two brothers, Ajit and Jasjit Singh, in Mumbai in 1961, the company was created on the principle of “Make it Better.” Now, with a presence in 138 countries, across six continents, ACG operates across all its divisions with the same conviction. Furthermore, as the world’s largest integrated supplier of solid dosage pharmaceutical and nutraceutical products ACG has the ability to have a far-reaching impact on global health and wellness.

“With the values of a family business as its core, Karan Singh, nephew and son of the co-founders, has led ACG’s transformation to a global and future-ready organization. As managing director, he noted, “With an intent to support the evolving needs of the pharmaceutical industry, we have worked hard as a team, transitioning the business as it assumes a larger role in society, with deeply rooted values for our associates, customers, regulators and the communities we operate in. We care, and we believe that it is our responsibility to help improve access for all to quality medicine.”

He continued, “At this pivotal moment in time, we also want to express our sincere gratitude to generations of committed and loyal associates who—together—have helped to form the foundation for an exciting future.”

“A ‘healthier world’ means providing affordable, quality medicines and supplements safely to all areas of the planet, and with minimal impact to the environment,” said Alex Robertson, ACG’s chief marketing officer. “Good machines are needed to make good medicine. Good capsules are needed to effectively deliver the best formulations. And working together with our partners we can make the world a better place through safer, more accessible and more affordable medicines.

“We’re very excited to be unveiling ACG’s new branding and want to take the opportunity to align the outward message of our brand with our integral purpose,” Robertson added. “Beyond products and services, we, as people, can communicate, care, innovate and collaborate to build a better world for all.”

For more information, visit www.acg-world.com.