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Agropur Ingredients Announces Website Launch


Agropur Ingredients (La Crosse, WI) announced new promotion plans set to launch this October.

Developed to cater to the technically minded, hands-on nutritional brand customers, the new sister-site www.agropurHW.com will launch in correlation with the company’s showing at the 2014 SupplySide West Global Expo and Conference in Las Vegas, NV, reported the company.

AgropurHW.com will feature a series of HW Insights which has been developed in collaboration with contributor Aaron Martin, ISSN certified sports nutritionist. Martin writes headlines such as ŒElectrolytes and Performance: What are they and why are they important? and ŒTop 7 Trends in Functional Beverage Nutrition for 2014.

The team has also developed an online product development request process, reported the company, noting the overall objective of the site is to streamline communication as well as provide a peek into the company’s culture and knowledge base.

For the global ingredient and finished product manufacture show, SupplySide West, Agropur’s technical and communications teams have created on-trend whey protein concepts: Firecracker Protein Popcorn Coating and Watermelon Cream Hydrolysate. Representatives will be available at booth #13022 from Oct 8-9 for further information.

For more information, visit www.agropuringredients.com.

Albion Minerals®