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AMG Launches New TV Showcase for Natural Products

Alive Media Group (AMG, San Clemente, CA) has just announced a new national TV production to showcase natural products. The Alive & Well HEALTH MINUTE is a hosted and branded series of minute-long feature segments airing on major cable TV networks nationwide.

According to AMG CEO Mark Harris, AMG has deals in place with “Lifetime, HGTV, Food Network, Discovery and every major cable network. We are now able to offer natural brands the ability to choose the networks and schedules that are best suited to their products.”

HEALTH MINUTE is hosted by TV host and healthy lifestyle expert, Michelle Harris, best known as the host of Alive & Well TV. The tagline for the new series is “Tips for Living and Products for Life.” The Alive & Well HEALTH MINUTE will feature tips and product information across all natural categories including nutritional supplements, natural beauty products, fitness, sports nutrition, as well as vegan, vegetarian and organic foods.

“After over a decade of marketing natural products to TV viewers, we are thrilled to offer this new and unique television format,” Harris said. “Hosted and branded segments retain viewers and provide deeper brand messaging.”

Harris noted that companies will have a number of call-to-action options, including tagging retail chains or driving traffic to brand websites and/or store finders. He also mentioned that the TV campaigns are formatted for effective cross-promotion on online media. “In today’s world of connected media, natural brands want content that can be utilized across multiple media platforms,” said Harris. “Our participating brands can easily promote these TV features as digital video files on their websites, blogs and social media for maximum exposure and a long shelf life. This is an effective way to introduce natural products to TV viewers and an easy way to add TV to any natural brand marketing strategy.”

AMG has several other TV minute formats available, including the Alive & Well BEAUTY MINUTE, FITNESS MINUTE, ORGANIC MINUTE, GLUTEN-FREE MINUTE and others launching later this year.

For more information, call (800) 790-4788 or visit www.alivemediagroup.com.