The American Trade Association for Cannabis and Hemp (ATACH) announced the formation of ATACH’s Cannabis Beverage Council. The Council  stated it will bring together the most established cannabis and beverage leaders focused on expanding the cannabis beverage market. The canna-drink market doubled over the past two years according to cannabis-industry analytics firm Headset’s 2019 cannabis beverage report. BDSA Analytics cites the canna-beverage market as making up 5 percent of overall cannabis sales in the United States and 23 percent in Canada, suggesting further U.S. growth.

“The Council is where cannabis industry leaders and beverage companies convene and forge a new beverage market by harmonizing canna-beverage policies across the country,” said ATACH President Michael Bronstein.

“At the repeal of alcohol prohibition in the 1930s, the industry came together to create an industry effort and agree on responsible consumption, policies, and best practices,” said ATACH  Council member, Scott Coors, business entrepreneur and Board of Directors, SeroVita Holding Corp. “ATACH’s new Council for cannabis beverages is modeled after this concept, which is why I am a part of this historic moment.”

For more information, visit https://atach.org.