Articles by Sheldon Baker
Media Training: Worth Every Penny
By Sheldon Baker Most business leaders find media interviews the most intimidating part of their role. Thus, this one point alone emphasizes the need for effective media training. I have lost count on how many times chief executive officers and senior executives have told me they do not feel they need media training. Sometimes it ...
Storytelling for Greater PR Media Placement
Being able to wrap a personal story around a company or product when pitching an editor or broadcast producer can often garner greater attention and produce better PR results. For example, when the appetite suppressant ingredient CitriMax was first introduced by InterHealth a few decades ago (it seems like just the other day as I ...
Organic SEO tips
SEO, which stands for search engine optimization, has become one of the most useful techniques and tools for succeeding online. However, putting SEO strategies into practice takes time and money. If you want to take advantage of all its benefits and save a few dollars, it is entirely possible. But what you save in dollars ...
The COVID-19 Effect on Social Media Marketing
COVID-19 has not only affected the daily routine of people and the economy of the world’s most powerful nations, but it has also had a tremendous impact on social media. Marketers have had to go to great lengths to find the right ways to do their jobs. There have been numerous changes and obstacles. And ...
Effective Social Media to Help Boost Brand Awareness
Effective social media can help boost brand awareness and deepen your relationship with customers. Thus, having a social media strategy in place should be an even greater part of your post-COVID-19 marketing plan. Social media should always be included in your company’s marketing approach and be a vital part of your public relations strategy. ...
An ADHD Success Story
According to Healthline.com, males are almost three times more likely to be diagnosed with ADHD than females. During their lifetimes, 13 percent of men will be diagnosed with ADHD. Just 4.2 percent of women will be diagnosed. Angela Stephens wanted to help her son in school and life, as he had been diagnosed with having ADHD when he was ...
Earned, Paid and Owned Media – What Does it All Mean?
By Sheldon Baker You may have heard the terms owned media, earned media, and paid media. These are words often cited by marketing and public relations (PR) professionals. And you have probably heard a PR person (or been that PR person) who has said, “we do not pay for media.” But in truth, all media ...
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