Articles by Carolyn Steber
Made With Vitamin K
As studies continue to confirm vitamin K’s benefits, suppliers prepare for its appearance in a growing number of supplement categories.Vitamin K refers to a group of chemically similar fat-soluble compounds called naphthoquinones. According to Natural Standard, vitamin K1 (phytonadione) is the natural form of vitamin K found in plants and acquired primarily through dietary consumption. ...
Extracting Health Benefits
Many companies are formulating products with vegetable extracts to fill the growing nutritional void in the Standard American Diet.As kids, we were all told to “eat our vegetables.” And yet even though Americans are aware of the health benefits offered by a balanced diet, so few truly get all of the necessary daily nutrients. A ...
Growing Health Benefits
As science shows plant-based EFAs are comparable to fish oils, companies are increasingly utilizing them to provide vegetarian options. Part II of NIE’s EFA series.Plant-based essential fatty acid (EFA) supplements are a growing segment among consumers, especially vegetarians, vegans and eco-conscious individuals.Sourced from algae, flax, chia and other non-animal sources, plant-based EFAs offer an alternative ...
Fresh Catch
With a focus on sustainability, suppliers continue to improve purity and bio availability of efficacious marine-sourced omega-3s. Part I of NIE’s EFA series.Fish oil supplements have shown double-digit growth over the past few years, making omegas one of the most sought-after supplements on the market today. Baby Boomers continue to drive this category’s popularity, but ...
Enzyme Enhancement
With systemic benefits shown, enzymes are forging beyond digestive supplements to create stronger products.With food intolerances on the rise, and a desire to prevent digestive distress, consumers are embracing the importance of healthy digestion, leading to a growing market for enzyme supplements.Digestive enzymes, found naturally in the body, begin to deplete as a person ages, ...
New Beginnings For A Growing Market
Antioxidant sales are higher than ever as new sources are utilized and delivery methods reconceived.The market for antioxidants is fast expanding as consumers strive to slow the aging process and improve their health. According to a recent Food Marketing Institute survey, antioxidants are already among the top five health components U.S. consumers want in their ...
Vitamin D: Beyond Bone Health
This essential vitamin is proving to be beneficial for many aspects of health.Vitamin D has known benefits for bone health, but it is also a nutrient that is now showing evidence to be useful for other aspects of health.“Recently published studies report vitamin D’s involvement in other areas of health conditions including cardiovascular disease, cancer ...
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