Articles by Darrin Duber-Smith and April Schofield

Powering Promotion Through Personal Selling

March 1, 2024

In today’s fragmented marketing communications environment, brand managers have a dizzying array of options when it comes to how they can promote their products. Readers of this column may recall that we are simply obsessed with the “Marketing Mix” (aka the Four P’s of Marketing). These are Product (what we sell), Price (what we require ...

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