Articles by Julianne Gardner

[Extra! Extra!] Impacts on Sports Nutrition Manufacturers According to Rajat Shah

October 1, 2026

Market and regulatory developments with the greatest impact on sports nutrition manufacturers today. The following five regulatory and market developments are reshaping sports nutrition manufacturing, according to Rajat Shah, co-founder of Nutriventia (India). Structure-function claim substantiation requirements are tightening. The FDA (U.S. Food and drug Administration) has been increasingly rigorous about requiring robust human clinical ...

The Performance Reset: What’s Next for Active Nutrition

October 1, 2026

The active nutrition market is moving beyond the gym, creating new opportunities for ingredient suppliers and formulators to rethink what performance means. For decades, sports nutrition was defined by a relatively narrow set of consumers and outcomes. Athletes, bodybuilders and dedicated fitness enthusiasts seeking more energy, more muscle and faster recovery. That definition no longer ...

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