Articles by Laurel Lane and Darrin Duber-Smith
5 Fundamentals of Digital Marketing
Digital Marketing has been evolving for more than 25 years, but far too many brand managers are still lacking a strong and cohesive digital marketing plan that effectively connects their brands to potential consumers in a meaningful and trackable way. This is especially true for managers of many small and mid-sized brands who use various ...
The X Factor: Focusing on Generation X
The foundation of successful branding lies in understanding what makes consumers do what they do. Many brands struggle with a good problem. They offer myriad products and services that can be consumed by almost anyone at any age. These are truly “mass market” offerings. Consider natural foods; anyone over 6 months of age can use ...
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