Articles by Nathan Pratt
Health & Wellness Trends: Balancing Science With Consumer Appeal
When it comes to health and wellness in the food industry, a challenge we all face is to deliver on quickly changing consumer trends while still ensuring products meet the appropriate regulations and do not deceive consumers. This is especially daunting because consumer trends change at a much faster pace than science. We might see ...
What Does Gut Health Really Mean?
At first, it seems like an obvious question. When most people think of gut health, they think of freedom from traditional stomach issues—bloating, cramping and discomfort, for example. What many of us don’t realize is that gut health encompasses more—way more—than all of that. In fact, when it comes to gut health, the digestive organs ...
How to Avoid Being Just Another Plant Protein Product
At this point in the life of the plant protein trend, you have probably read countless articles about how the market for plant protein products is booming, and have seen lists upon lists of product launches showing how plant protein comes to life in products like bars and beverages. In the wake of an ever-growing ...
Sugar Reduction Best Practices
The functional food revolution has changed the way that consumers today eat, as more brands are innovating products with tailored and specific functional benefits, like immune, digestive or heart health. Thirty percent of consumers now eat functional foods at least once a week, and research shows that 85 percent of consumers globally consider food to ...
How to Deliver Functional Health Benefits in a Clean Label Way
Most Americans—82 percent of them in fact—now believe that a clean label, a phrase referring to demand for ingredient lists that are short and contain natural, recognizable ingredients, is important, according to a recent survey of more than 700 consumers.* Consumers have expanded their definition of a healthy food beyond traditional nutrition, and the research ...
Positive Snacking
Helping consumers move from feeling guilty to feeling great about snacking. There was a time when the word “snack” referred to a handful of popcorn or a chocolate chip cookie between meals. It was a quick indulgence or something to hide the hunger pang until the next meal. In the past few decades, the definition ...
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