BGG (Irvine, CA) has announced a new name for its algae subsidiary along with a new, comprehensive website. The subsidiary will be called Algae Health Sciences, Inc. moving forward which will be shortened to AlgaeHealth in its logo and for trade relations. AlgaeHealth’s marketing tagline will be “Improving Health with Algae.” The new website can be found at www.algaehealthsciences.com.

“We found ourselves in a trademark dispute with another company with a different but similar name and chose to change our name rather than litigate,” said Joe Huff, CEO of AlgaeHealth’s North American operation. “To be honest, this worked out fine as we prefer the AlgaeHealth name. It reflects our company’s mission very well: to research, produce and market efficacious ingredients with unsurpassed quality from algae to improve health.”

The new website has some features related to AlgaeHealth’s flagship product AstaZine Natural astaxanthin including:

• A list of more than 500 abstracts on astaxanthin separated into health benefit categories
• An extensive medical research library on astaxanthin
• A list of more than 200 structure/function claims for AstaZine that have been submitted to the U.S. Food and Drug Administration (FDA) without objection

“We have the world’s first organically certified astaxanthin farm and the world’s second largest production capacity for natural astaxanthin along with unsurpassed product quality, and we want to have a state-of-the-art website to match,” added Huff.

AlgaeHealth produces AstaZine in a variety of forms including organic 5 percent powder; 5 percent, 10 percent and 20 percent oleoresin; 2 percent water-soluble powder; 2.0 percent and 2.5 percent microencapsulated beadlets.

For more information, visit www.bggworld.com or www.algaehealthsciences.com.