Natural ingredient supplier BGG (Beijing, China) has announced the establishment of a new global headquarters in Switzerland as part of a major restructuring plan. Operating as BGG World, the headquarters in Basel will be managed by newly appointed CEO Jürgen Nelis, supported by Thomas Adler, who joins as global commercial director to spearhead the company’s international corporate strategy.

According to the company, the opening of the BGG World headquarters represents a significant leap forward for BGG’s global expansion efforts. The family-owned company is implementing a transformative plan to build on more than 25 years of continuous growth by fostering deeper relationships with its international customers and partners, while maintaining its strong production and R&D roots in China. 

Centralizing critical international functions in Switzerland will streamline the alignment of BGG’s offer with its customers’ own strategies, meeting their needs more efficiently and enhancing risk mitigation within the global supply chain. The realignment will also leverage the significant market opportunities that exist for BGG’s innovative technology platforms and diverse product portfolio, the company stated.

“As we internationalize our organizational structure and operating model, we will be investing heavily in our commercial organization,” said Nelis. “We are currently hiring several sales managers in Europe and the US, and by doing so we will more than double our customer-facing resources in these key markets. At the same time, BGG will continue to invest in its asset base and in human clinical trials for its core products.”

“This strategic overhaul underscores BGG World’s commitment to excellence, innovation, and global leadership in the natural ingredients sector, promising a future of sustained growth and international success,” Adler added.

In line with its aggressive growth strategy, BGG World has also announced plans to diversify into the food ingredients sector, beginning with BGG’s existing stevia and licorice extract solutions. The company said that it intends to broaden its product offerings further in the coming years, reinforcing its commitment to innovation in dietary supplements, cosmetics and food ingredients.

For more information, visit https://bggworld.com.