NIE Columns
Thank You for Advertising
Are marketers spending too much time on social media? Marketing is about creating products that meet consumer needs and generate revenue for the organization. Understanding what is involved in all of that is made easier by applying the Marketing Mix or four Ps of Marketing—Product, Price, Place and Promotion. Just about everything marketers do, including ...
Andrew Hebard, Technology Crops LLC, Natures Crops International Inc.
Natures Crops International Inc. 314 Indera Mills Ct. Winston-Salem, NC 27101 Phone: (336) 759-7335 Email: [email protected] A manufacturer of specialty oils for dietary supplements, nutraceuticals, food and personal care products, Natures Crops International produces oils from the highest quality crops, produced by growers who follow strict management protocols for sustainability and identity preservation. Natures Crops ...
Positive Mood
Increasing concern about mood and mental health leads to growth in the natural ingredient marketplace amid COVID-19 pandemic. Achieving a healthy and positive mood is an important goal toward which many strive. Whether a person suffers from a mental illness or is simply feeling down due to a life situation, anyone would rather feel well ...
Adel Villalobos, CEO & Founder of Lief Labs
Lief Labs 28903 Avenue Paine Valencia, CA 91355 Phone: (661) 775-2500 Website: www.lieflabs.com Lief Labs is a leading innovator in product ideation and formulation for the dietary supplement market, driven by a passion for collaboration, a determination to offer only the best ingredients and an innovative and adaptable mindset. Lief also houses a state-of-the-art, full-service ...
Strategies for Adjusting to Our New Communications Reality
Living in New York City in 2020 was like living in a crystal ball. I felt like I could see future outcomes of the pandemic more clearly because we seemed to be constantly 60 days ahead of the rest of the country. At times this made my work extremely frustrating because I kept running into ...
Demand for Digestive Health Solutions Continues to Rise
The defining nutrition trend of 2020 has probably (and unsurprisingly) been the growing interest in immune health. However, the pandemic has also made consumers more aware of their wellness generally, and more determined to protect it. In particular, the pandemic appears to have increased interest in digestive health, of which 13 percent of consumers worldwide ...
Mark A. LeDoux, CEO and Chairman, Natural Alternatives International, Inc., CarnoSyn Brands
Natural Alternatives International, Inc. 1535 Faraday Ave. Carlsbad, CA 92008 Phone: (800) VITAMIN Website: www.nai-online.com Natural Alternatives International, Inc. (NAI) is a leading formulator, manufacturer and marketer of nutritional supplements and provides strategic partnering services to its customers. Mark LeDoux founded NAI in 1980. With more than 45 years of experience since joining the nutritional ...
Before You Disrupt, Build Something
Disruption is so 2019. As we close what seems to be the most disruptive year ever, aka 2020, many of us are probably looking to normalize our work instead of opportunities to “disrupt the industry,” a common phase many entrepreneurs and executives used in 2019. Dropping “disruption bombs” into our corporate mantras, company missions and ...
Tips for Plant-based Dairy
The surging interest in dairy alternatives provides new choices for consumers looking for plant-based dairy to meet their nutritional and lifestyle needs. Although generally seen as a healthy choice, plant-based dairy may not have the same health halo as that associated with traditional dairy. Here we address some of what may be missing, as well ...
Patent Eligibility For Nutraceutical & Cosmetic Companies
When nutraceutical and cosmetic companies consider filing patent applications, the first question usually asked is if the product or method is “new” enough to justify the expense. A patent attorney would refine that question to ask if the product or method has been done before (is it novel?) and if it is an obvious variation ...
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