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NIE 2011 05


Laying The Groundwork For The Herbal Industry

by VRM Media | May 1, 2011

Early in the 1980s, a number of companies active in the herb trade came together with an idea that a professional organization was needed to represent this unique product class. Quite of few of the people who were there are now some of the best known personalities and leaders in the herb and supplement world: ...

The Private Label Push

by Rajiv Leventhal | May 1, 2011

The appeal of private label products continues to grow, and manufacturers are innovating hard to meet retailer and consumer demands.Regardless of the end of the “Great Recession,” marketing reports show consumers are continuing to purchase private label products at an increasing rate.According to the Private Label Manufacturers Association (PLMA), in a 2010 GfK Custom Research ...

Growing Greens

by VRM Media | May 1, 2011

Because the standard American diet (aptly dubbed “SAD”) is sorely lacking in dark green leafy foods, green food supplements—those derived from young cereal grasses such as wheat, barley, rye, oats and alfalfa, as well as spirulina, chlorella, kelp, dulse and other sea vegetables—have been an integral part of allowing consumers to attain valuable nutrients such ...

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