Marketing Innovation
Formulating Differently: From Condition to Lifestyle
As humans, we are compelled to take massive amounts of data, identify similar patterns, and group it together to make sense out of it. Children do this from the time they are toddlers and begin putting like shapes together, and identifying the picture that is “different from” the rest. In the nutritional supplement space, we ...
Innovation Dosage Forms — Delivering Consumer Satisfaction
Companies that bring breakthrough products to market successfully have a special combination of leading edge technology and a keen understanding of what will excite consumers. In the supplement space, we know that at the end of the day, consumers want to feel better. They want to be able to live the kinds of lives that ...
Customer-Driven Innovation: It’s About the Relationship
We love to talk about developing new products— and so do our sales forces and retailers. Rightly so, as new products are the reason behind start-up companies and, alongside distribution, they are the lifeblood of consumer packaged goods (CPG) companies. But organizations that are truly customer-centric are focused on developing a relationship with their customer—one ...
Steering Public Perceptions
Here in the Northwest, our families prepare for earthquakes. We know that we live in an area prone to plates shifting, so we live in a state of readiness. Schools teach children to duck under desks, protecting their heads; at home we keep emergency food, water and critical medical supplies close.Yet across the supplement industry, ...
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