The Pitch
Leveling Up Requires You, Now
I started my company, Pitch Publicity, while in my mid-20s, so my previous work experience never afforded me the typical corporate structures and stress that most professionals face, like the dreaded end-of-the-year performance review that can send even the most productive and efficient employee into a state of anxiety and fear. In the first five ...
Say What You Mean, Get What You Want
Straightforwardness is a trait I’ve always possessed, which at times in my life has been challenging, having grown up in the South where being direct is often considered rude, especially if you are a woman. While being direct has its negative connotations, if you reframe it and embrace it, directness can help make communication less ...
PR, the Pandemic and Communication Lessons Learned
One of the aspects I appreciate about communications is that it’s always evolving. We cannot live without it. No matter the obstacles placed before us, we find a way, and sometimes a better way, to tell stories, make conversation, educate, persuade, pitch and relate to each other. It’s been nearly two years since the start ...
3 Soft Skills We Will Need in 2023
Hiring the right people can be one of the most challenging aspects of any business. What’s listed on the resume doesn’t always tell the whole story. An applicant who presents as polished, confident, educated and put together, can turn out to be a flop. Whereas a candidate that appears slightly disheveled, shy, inexperienced, and a ...
Throw Down a Ladder
My first professional job title was director of public relations for a Gold’s Gym. Sounds pretty impressive for someone who just graduated from college, so of course I accepted. This lofty position was not bestowed on me because of my experience, but rather because the gym owner did not want me to go work for ...
Clear the Communication Clutter
As I write this, I am in the process of clearing out and de-cluttering the past eight years of my career and life; an activity that has been forced to the top of my to-do list after deciding to move to a new and more spacious apartment in New York City. Hopefully, by the time ...
Communicating Calm During Verbal Attacks
Keep Calm and Carry On. We see this phrase marketed on T-shirts, mugs and stickers in a variety of different variations, but where does it come from? “Keep Calm and Carry On” was a motivational poster produced by the British government in 1939 in preparation for World War II. The poster was intended to raise ...
Be Consistent Through Change
I have noticed two types of communication styles from companies during the pandemic: vocal and silent. Nobody usually says they like change. It takes you off your game, challenges you to think differently and forces you to operate in new ways. Change can be disruptive and unsettling to your team and customers, which is why ...
A Starting Point for DEI: Seek Similarities Before Differences
Having a diverse team is not enough. You can hire people of different genders, races and ethnicities, ages and educational backgrounds and appear to have a diverse team, but your company will not truly be diverse until you begin to see the similarities before the differences. It is when we see what we have in ...
Navigating “The New” Networking, Classically
Networking is pivotal to many businesses. Since I do not do any advertising, networking and word-of-mouth is essential to my success. When conferences started canceling because of COVID-19, I did not freak out. I had been in this situation before, and not because of a pandemic. When I first started my company, Pitch Publicity, I ...
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