The Pitch
Strategies for Adjusting to Our New Communications Reality
Living in New York City in 2020 was like living in a crystal ball. I felt like I could see future outcomes of the pandemic more clearly because we seemed to be constantly 60 days ahead of the rest of the country. At times this made my work extremely frustrating because I kept running into ...
Before You Disrupt, Build Something
Disruption is so 2019. As we close what seems to be the most disruptive year ever, aka 2020, many of us are probably looking to normalize our work instead of opportunities to “disrupt the industry,” a common phase many entrepreneurs and executives used in 2019. Dropping “disruption bombs” into our corporate mantras, company missions and ...
The Most Creative Ideas Begin With Boring
By now, I bet you are ready for a bit of boring advice. This year has certainly been a rollercoaster of change, and even if you don’t consider yourself an out-of-the-box thinker, chances are you have been forced into some creative strategy meetings to quickly develop new innovation that will keep pace with the ever-changing ...
Temper Your Transparency: Balancing Between Honesty and Oversharing
Transparency: a popular word that companies, leaders and executives toss around so much that the word itself is at risk of becoming endangered and losing its real meaning. If a company says it’s transparent, that means the company is honest and trustworthy, right? Let’s hope so, but nowadays, transparent could just mean that I’m trying ...
Listen to My Voice: 2020 Communications Technology You Do Not Want to Ignore
In 2009, I caved and signed up for a Facebook account. Up until that point I had been proud of myself for resisting the need to jump on the social media bandwagon. But, it was becoming increasingly difficult to stay in the loop with family and friends as Facebook became mainstream. Plus, considering what I ...
Why the Marketing Department May Be Sabotaging Your PR Campaign
Have you ever been in a relationship where you feel like you were being used for just one thing that you do really well, and ignored for all your other qualities? Maybe it’s your cooking, or your ability to make money or your access to key contacts. No offense to my marketing friends, but I ...
Put the Fund Back in Fundraising and Make the Appeal More Meaningful
I was invited to the American India Foundation (AIF) fundraising gala in New York City this year. It was refreshing and disappointing at the same time. Refreshing because I was asked to attend, and not run, the event. Therefore, I was free to take my time to sit down, eat and network with some of ...
Super MD? Choosing A Spokesperson Who Bests Suits Your Supplement
Sometimes I describe my job as a high-level matchmaker in the natural products industry. Companies approach me to help them get more exposure for their products to increase awareness, and health experts request my services to promote their book, practice or visibility with the public. Matching the expertise of a health professional with a quality ...
Before You Hire That Razzle Dazzle PR Firm (ask these questions)
One of my all-time favorite Broadway scenes is in the show “Chicago” when Roxie Hart’s lawyer preps her for the witness stand to portray her as an innocent damsel who, in reality, murdered her lover. The lawyer, Billy Flynn, said, “Give ’em the old razzle dazzle,” referring to the media and jury. And razzle-dazzle them ...
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