Ingredion Builds Virtual Idea Lab
Global ingredient solutions provider Ingredion Incorporated (Westchester, IL) has introduced a virtual lab called INSIDE IDEA LABS. The interactive online portal serves as an extension of the global network of Ingredion Idea Labs innovation centers. It is equipped with resources and content developed by the same experts who partner with customers at the company’s brick-and-mortar labs around the world.
The development of on-demand digital support reflects the company’s long-standing commitment to innovation. The virtual lab, available at insideidealabs.com and first developed to serve the U.S. beverage segment, makes Ingredion Idea Labs science-based problem solving more readily available to customers pursuing increased agility and speed to market, the company stated.
“New technologies in the lab and throughout the supply chain are spurring opportunities for customers large and small,” Michael O’Riordan, vice president, business development at Ingredion, said. “INSIDE IDEA LABS allows us to expand the reach of our technical services, sharing our established expertise in areas like clean label, sensory experience, and health and nutrition with a broad range of manufacturers—including many customers who have not previously had the opportunity to visit one of our labs.”
INSIDE IDEA LABS will consist of regionally developed labs focused on specific market segments. The beverage lab will be launched in the U.S. and expand this year to serve customers in Europe, Africa and the Middle East, as well as Asia Pacific, Canada, Mexico and South America. Dairy labs will launch in all regions this year as well, and Ingredion experts will continue to create additional resources to serve customers.
For more information, visit www.insideidealabs.com.
