Everwell Health (Saddle Brook, NJ) announced a new, unified brand, the culmination of several years of investment in building one of the industry’s most comprehensive functional ingredient platforms, the company said. The Everwell Health brand was originally introduced in 2021 with the acquisition of Nutrition21, LLC. Since then, the company has continued to grow by launching new ingredients such as EverZen and through strategic acquisitions, such as Celadrin cetylated fatty acids and the American River Nutrition ingredients including DeltaGold and GG-Gold. The rebrand reflects an important milestone in the company’s evolution, reinforcing Everwell Health’s position as a leading partner in the functional ingredients landscape. All of the company’s branded ingredients are now brought together under the Everwell Health umbrella and portfolio.
“This rebranding represents the strength of our expanded portfolio that we have intentionally developed, our shared expertise, and our commitment to delivering even greater value to our customers and partners. It is not a change in who we are, but a clearer expression of what we’ve become,” said Steve Rosenman, CEO of Everwell Health. “Everwell Health’s diverse ingredient portfolio empowers us to deliver products with proven, tangible health benefits that support consumers in living life to their fullest potential. Our new brand more clearly reflects our collective values, long-term business strategy, customer-first approach and commitment to science-backed ingredient development and innovation.”
The unified brand is represented by a fresh, new logo. It features a three-leaf icon, symbolizing the company’s commitment to helping consumers look, feel and perform their best. The accompanying tagline, “Ingredients for Life,” signifies the pivotal role its science-backed ingredients play in supporting consumers in all life stages living to their fullest potential.
A new website brings everything together at www.everwellhealth.com. It features an enhanced user interface with improved navigation, a more intuitive user experience, and elevated messaging to make it easier for customers to understand Everwell Health’s scientific expertise, product development capabilities, and role as a strategic ingredient partner. The streamlined, modern design also delivers value-added content and information about Everwell Health’s entire ingredient portfolio, to help inspire and educate product formulators. Existing Nutrition21 and American River Nutrition websites will sunset upon the new site’s launch in February.
“We’re excited that our new brand leverages Nutrition21 and American River Nutrition’s legacy of reliability, service and innovation,” said Jordan Miller, vice president, marketing, Everwell Health. “Customers will continue to work with the same sales and customer care representatives. Business will operate as usual. The streamlined Everwell Health brand simply does a better job in demonstrating the breadth and scale of our comprehensive portfolio of functional ingredients. We hope that the new website can be used as a tool to not only showcase our capabilities and ingredients, but also to educate users on our partnership approach and support pioneering ideas on what is possible for functional health.”
For more information, visit: www.everwellhealth.com.
