Founded in 1990, The Shelton Group is the longest-standing B2B PR and marketing firm working exclusively within the dietary supplements and natural products industry. The firm is known for its focused approach, working primarily with domestic and international ingredient suppliers and brands that are recognized as segment leaders and advocates for best practices. Many clients have retained the firm for decades, reflecting its role as a strategic partner rather than a transactional service provider.
Suzanne’s work consistently integrates B2B public relations with regulatory awareness, market dynamics, industry issues, and best practices advocacy, providing guidance that extends beyond traditional communications. Her contributions to the industry over many years have been recognized with numerous honors, including the Grey Eminence (Lifetime Achievement) award from UNPA in 2025, NutraIngredients-USA NutraChampion in 2020, the AHPA Hero award in 2017, the NNFA (now NPA) Crusader award in 2006, and the Nutrition Business Journal (NBJ) award for Efforts on Behalf of the Industry in 2004. She is an active member of AHPA, UNPA, and WIN.

AIBMR is an industry-leading scientific and regulatory consulting firm, founded in 1978. AIBMR offers key services specifically tailored to the natural products marketplace, including toxicology studies, GRAS Independent Conclusions, FDA GRAS & NDI Notifications, label reviews, claims substantiation, FDA & FTC compliance, and manuscript preparation & publication.