Sabinsa Corporation (East Windsor, NJ) has announced VetVitals, a new ingredient division focused on animal nutrition.
Shaheen Majeed, marketing director, Sabinsa, said given the large percentage on nutritional ingredients that are used in the animal nutrition sector this is the next logical move for the company.
“While Sabinsa has more than 100 ingredients for human nutrition, we have carefully selected about 20 ingredients that follow both AFFCO’s guidelines and FDA CFR’s for Animal Nutrition,” said Majeed. “This has allowed us to be extremely focused on bringing out precisely crafted nutrients, flavors, spices, seasonings, enzymes and probiotics to animals and pets the world over. The proven safety and efficacy of our ingredients position us to expand sales in this area rapidly.”
One obvious offering Sabinsa will make available to the animal nutrition sector is curcumin, according to the company. “Promoted as turmeric, as per AFFCO’s definition, Sabinsa’s C3 Complex and C3 Reduct can bring real innovation to both the animal feed and pet care marketplace,” said Majeed.
The array of offerings specific to the animal nutrition market will be introduced at the Informa Events Petfood 2.0 show in Chicago, September 23 and 24, 2014, and VetVitals is being launched simultaneously worldwide from all Sabinsa locations.
For more information, visit www.vetvitals.com.
