Ashwagandha Wisdom is an initiative developed to provide brand owners and formulators with comprehensive and insightful content, which enables them to make informed decisions in the rapidly expanding ashwagandha market. This innovative platform is the result of the strategic collaboration between the Nutrition Industry Executive magazine and KSM-66 Ashwagandha.
Ashwagandha Continues its Rapid Growth
Ashwagandha, also known as Withania Somnifera, is a well-known adaptogen that has been used for centuries to help the body maintain its natural balance and promote overall health and well-being. Data from Google indicates that ashwagandha is the most googled superfood ranked nationally with 849,344 average monthly searches.
According to Global Newswire, the Global Ashwagandha Market is expected to reach USD 3.2 billion by 2029, exhibiting a CAGR of 36.8 percent from 2023 to 2029. The market is being driven by the increasing demand for ashwagandha supplements for their various health benefits, such as stress relief, anxiety reduction, improved sleep quality, memory, sports nutrition, aging, immune support and others.
While the rapid surge in demand for this ingredient might be quite exhilarating to brand managers and formulators, they should recognize that such exponential growth can exert significant strain on suppliers and lead to undesirable outcomes. In rapidly growing product categories, a common trend is the influx of new suppliers seeking to capitalize on the opportunity often lacking in the emerging field compared to established market leaders. These new entrants often introduce novel factors or claims of superiority, leading to a flood of marketing communication that can confuse brand owners and obscure the key drivers of efficacy. Consequently, brand managers face an increased risk of making regrettable decisions due to a lack of understanding of supplier differences from the outset.
What Is Ashwagandha?
Ashwagandha, the flagship herb of ayurveda, derives its name from the Sanskrit words “ashwa” meaning “horse” and “gandha” meaning “smell.” This name carries a dual significance as the root is believed to have a distinct aroma resembling that of a horse and is said to bestow the strength and vitality of a stallion to its consumers, both in terms of their libido and overall well-being.
Ashwagandha is referred to as the “King of Herbs” because it embodies the very essence of the preventative and curative approach in ayurveda. Historically, ashwagandha has been used as a rasayana, to enhance vitality, promote physical and mental health, boost immunity, enhance sexual well-being, and promote graceful aging. Modern research and clinical trials being conducted help in confirming the traditional therapeutic health benefits of ashwagandha.
The makers of KSM-66 Ashwagandha are pioneers in setting the industry benchmark for ashwagandha with 37 gold-standard human clinical trials completed and 15 ongoing. KSM-66 ashwagandha has globally established Ashwagandha as a credible and go-to botanical for general well-being
What to Expect From the Ashwagandha Wisdom Series
This series will feature content pieces that aim to give an advanced understanding of ashwagandha. It will highlight clinical studies, novel applications, and market successes and also provide a nuanced appreciation of factors that distinguish the various providers of ashwagandha.
Kartikeya Baldwa, the CEO behind KSM-66 Ashwagandha stated, “KSM-66 served as the beachhead to make ashwagandha become the large category product that it is now. As the leading supplier, we feel it our responsibility to ensure that there is the dissemination of accurate knowledge about ashwagandha. With a surge of suppliers entering the market without extensive expertise or history in ashwagandha, the initiative aims to empower brand owners and formulators to make informed decisions when choosing applications and suppliers. We are privileged to partner with Nutrition Industry Executive in the Ashwagandha Wisdom education initiative.”
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
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