Symrise AG (Germany) has announced the establishment of its new Care & Wellness Division, a decisive step to meet accelerating global demand for products that support health, well-being and beauty across everyday life. Part of the Scent & Care segment, the division brings together Symrise’s expertise in cosmetic ingredients, health actives and biotics, following the acquisition of Probi in 2025, to provide customers with a fully integrated health and beauty portfolio. This approach helps customers respond to fast-moving consumer expectations with science-based, high-performing solutions for topical, ingestible and inside and outside beauty concepts. 

According to the company, by uniting these capabilities, Symrise strengthens its position at the intersection of science, demonstrated claims, and consumer demand for longer and healthier lives, translating its purpose-driven strategy into action: “We innovate in health, wellbeing and beauty, for the entire family’s everyday life.”

Consumers increasingly seek care solutions that deliver credible efficacy and meaningful sensorial moments whether applied topically, taken orally or experienced through holistic routines. Care is becoming more integrated, touching how people look, feel and support their well-being throughout the day. For customers, this creates a growing need for complete, market-ready concepts that connect scientific performance with lifestyle relevance.

With the Care & Wellness Division, Symrise shifts from category-based offerings toward a connected care approach, according to the company. The division aligns five business units to unlock synergies, improve speed-to-market and amplify innovation across beauty, personal care, biotics, supplements and pet health. It creates new opportunities to shape topical, ingestible and inside-out beauty solutions rooted in efficacy, sensorial expertise and scientific depth.

“Establishing Care & Wellness is a natural next step in our evolution,” said Dr. Jean-Yves Parisot, CEO of Symrise. “By bringing together our capabilities in cosmetic ingredients and health solutions, we are delivering integrated innovations that help our customers shape the future of care, to support consumers pursuing healthier longevity. This division reinforces our commitment to scientific excellence, sustainable growth and long-term value creation.”

By uniting beauty and health, Care & Wellness aims to translate advanced science into solutions that support everyday balance. From skin health to gut microbiome, providing support for holistic well-being, the division focuses on innovations that connect measurable efficacy with meaningful consumer experiences. Through this integrated approach, Symrise said that it enables customers to deliver solutions that bring science to life in daily routines.

“The creation of the Care & Wellness Division reflects how care is evolving across industries,” said Timothy Kenny, president, Care & Wellness Division. “Consumers are no longer thinking in single categories, they expect solutions that support beauty, health and wellbeing together. By uniting our capabilities, we can support our customers in developing innovative concepts that deliver both proven efficacy and meaningful consumer experiences.”

For more information, visit www.symrise.com.