Adaptation
![[Extra! Extra!] Bringing New Ingredients to Market With Nutriventia’s Jennifer Clancy](https://niemagazine.com/wp-content/uploads/2024/07/New-Ingredients-300x206-1722518174.jpg)
[Extra! Extra!] Bringing New Ingredients to Market With Nutriventia’s Jennifer Clancy
Nutrition Industry Executive (NIE) asked Jennifer Clancy, global marketing director for Nutriventia (Mumbai, India and Westfield, NJ), to share a case study on bringing a new ingredient to market. NIE: Please outline a case study of bringing a new ingredient to market, including pre-launch and post-launch planning. Clancy: When introducing a new ingredient, Nutriventia follows ...
Innovation and Adaptation for a More Resilient Nutrition Industry Supply Chain
As we approach year-end and take stock in the current state of the nutritional supplement industry supply chain, we are seeing continued improvement with a mix of challenges and opportunities. For the industry overall, I believe we are at a kind of crossroads of innovation and adaptation. The global events of the past few years ...
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