Attorney
Aggressively Defending the Baseless Class Action
By all accounts, consumer class action filings have dramatically increased over the past few years. And for every class action that gets filed, there are dozens, if not hundreds, of threatened claims. Most threatened claims are confidentially settled individually on an out-of-court basis, with little regard to the strength or weakness of the claims being ...
The Art of Marketing Your Science
Successful products have science behind their marketing; good marketers make sure to avoid common pitfalls. Science drives supplement sales. When the body of science confirming benefits reaches a certain point, sales take off. Most recently curcumin has enjoyed “overnight” success. A decade ago, it was omega-3s. Consumers want to know that there are established benefits ...
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