Authentic Efforts

Revisiting The Green Imperative

by Darrin Duber-Smith | August 2, 2021

What does it mean to be green? Sustainability should not be about marketing hype or embracing the latest contemporary zeitgiest. Sustainability must be a business model first and a branding strategy second. And, by now, it should be abundantly clear to any lucid decision-maker that sustainability is here to stay. What began as an article ...

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