Baby Boomers
The X Factor: Focusing on Generation X
The foundation of successful branding lies in understanding what makes consumers do what they do. Many brands struggle with a good problem. They offer myriad products and services that can be consumed by almost anyone at any age. These are truly “mass market” offerings. Consider natural foods; anyone over 6 months of age can use ...
Formulating for Generation and Gender
No two individuals are exactly alike, but at certain stages, we tend to share common health concerns, characteristics and traits. Of course “one size does not fit all,” which is why years ago, multivitamins branched out from just being formulated for “adults” and for “children.” Formulating for generation and gender makes simple sense. But there ...
Looking Beyond Generations for Consumer Insights on Supplements
Although you’ve probably heard otherwise in the media, let’s start with the obvious: not all Millennials are alike. And yet, time and time again we are asked by dietary and herbal supplement companies, “What do Millennials want?” This question often comes from the mindset that Millennials act as a single group. It’s like asking, “How ...
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