BBB National Program

NAD Finds Certain Claims for OLLY’s Lovin’ Libido Supplement Supported, But Not All

by Shari Barbanel | July 9, 2025

In a challenge brought by competitor Bayer Healthcare LLC (Whippany, NJ), BBB National Programs’ National Advertising Division (NAD) determined that Olly PBC (San Francisco, CA) provided a reasonable basis for claims made for its Lovin’ Libido dietary supplement related to desire, drive, arousal, satisfaction and lubrication. However, NAD recommended that Olly discontinue its Lovin’ Libido ...

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