BBB National Programs
NAD Recommends Supplement Brand Makes Clearer Disclosure of Affiliate Advertising Relationships
The National Advertising Division (NAD) of BBB National Programs recently recommended disclosure of the affiliate relationships between Renue by Science, LLC (Jacksonville, FL) and third-party websites promoting sales of its dietary supplements be modified. NAD also recommended that Renue by Science modify or discontinue certain YouTube videos that it considered “challenged,” to disclose the advertiser’s ...
NARB Recommends Church & Dwight Discontinue “Clinically Proven Absorption” Claim for Vitafusion Gummy Vitamins
A panel of the National Advertising Review Board (NARB), a division of BBB National Programs, has recommended that Church & Dwight Co., Inc. (Ewing, NJ) discontinue the claim “Clinically Proven Absorption” for its Vitafusion gummy line of dietary supplements. The advertising at issue had been challenged by competitor Pharmavite LLC (West Hills, CA) before the ...
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