Bias

Overcoming Confirmation Bias for Natural Products Brands

by Yadim Medore | August 14, 2017

There is a danger in confusing anecdotal data for truth. Many times, I’ve heard people in the natural product industry or in integrative medicine talk about their personal experience as though it’s universal. Decisions are made based on the subjective experience of those who happen to be decision makers, as though that makes them super ...

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