Brand
Direct-to-Practitioner Supplement Companies: Do Patients Care About Your Brand? (An Updated Perspective)
Eight years ago, in 2017, I wrote an article for Nutrition Industry Executive magazine about how patients didn’t care about supplement brands. What they cared about was what their health care professional (HCP) recommended. At that time, patients were practitioner loyalists, not product brand loyalists. As someone who has been managing a chronic personal health ...
How To Build CBD Brand Obsession That Lasts
We all have brands we love. We cherish the products they offer, we closely watch their every move, we proudly extol their virtues to friends, family, and even total strangers. What drives this kind of love? Is it unattainability? Guilty pleasures? Aesthetic perfection? When we’re obsessed with a brand, it’s usually because it speaks to ...
Is Your Brand Still Relevant in the Ever-changing Supplement Market?
We pose this question about supplement brand relevance in the middle of a pandemic—at a time when sales of supplements are at all-time highs, and the issues for many companies center on maintaining inventory and protecting the supply chain rather than worrying about sales. In truth, supplements as a whole have never enjoyed such relevance ...
Is Your Brand Still Relevant in the Ever-changing Supplement Market?
We pose this question about supplement brand relevance in the middle of a pandemic—at a time when sales of supplements are at all-time highs, and the issues for many companies center on maintaining inventory and protecting the supply chain rather than worrying about sales. In truth, supplements as a whole have never enjoyed such relevance ...
The Top 12 Mistakes Supplement Brands Make
From startups to established brands, here are the 12 patterns we’ve seen supplement brands falling into over the last 20 years. From years of working with leading dietary supplement brands, we know these are the hard truths you face. While each company has its own unique set of challenges, there is more commonality than difference. Established leaders, ...
Pulmuone Closes Asset Purchase Agreement with Vitasoy USA
Pulmuone Foods Co., Ltd. (Fullerton, CA) has announced it has completed the acquisition of substantially all of the assets of Vitasoy USA Inc., which includes the NASOYA, AZUMAYA and SAN SUI brands in North America. This acquisition solidifies Pulmuone’s position as the world’s leading tofu company while strengthening its operations in South Korea, U.S., Japan ...
Empower Your Brand with Certifications
American consumers are swayed and influenced by seals of approval and quality. In fact, for some, the lack of any such thing will result in that product being put back on the shelf in favor of one that does. Simple. We like to feel secure and safe with what we use and consume. And the ...
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