Brand Loyalty
From Bitter to Better: The Art and Science of Flavor Masking in Supplements
The supplement industry has evolved well beyond its roots of bitter tinctures and chalky tablets. Today’s consumers expect more than just efficacy, they seek an experience. From chewables to gummies to ready-to-drink liquids, the sensory journey now plays a defining role in product success. As a result, flavor masking has transformed from a functional afterthought ...
Shedding Light on the Supplement Customer Journey
Brands often reach out to us asking for marketing support and are eager to put media in the market to drive growth. They know they need to be on the big media platforms, but they often feel unmoored without a clear channel strategy rooted in a larger marketing mission. So many brands in our space ...
Why the Marketing Department May Be Sabotaging Your PR Campaign
Have you ever been in a relationship where you feel like you were being used for just one thing that you do really well, and ignored for all your other qualities? Maybe it’s your cooking, or your ability to make money or your access to key contacts. No offense to my marketing friends, but I ...
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