branding
The X Factor: Focusing on Generation X
The foundation of successful branding lies in understanding what makes consumers do what they do. Many brands struggle with a good problem. They offer myriad products and services that can be consumed by almost anyone at any age. These are truly “mass market” offerings. Consider natural foods; anyone over 6 months of age can use ...
Can Content Marketing Really Grow Sales?
Way back in 2001, well before the practice of providing content to potential customers had a name, I was fortunate enough to work for a company whose marketing program still stands as one of the finest examples of growing sales with content. What type of cutting edge company arrived so early to the content party? ...
Private Label: Prime Opportunity
As more targeted ingredients backed by quality research become available, and more innovative formulations make a market impact, the fields of potential become more fertile. As brand marketers ponder how to gain traction in new categories, the question arises: contract or private label?Going the contract manufacturing route makes the most sense when a brand marketer ...
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