brands
Functional Mushroom Council Debuts at SupplySide Global
Leading North American businesses have come together to form the Functional Mushroom Council (FMC), the first-of-its-kind nonprofit bringing a unified voice to the rapidly expanding functional mushroom industry in North America. Since its debut at SupplySide Global in late October, the Council has welcomed a wave of additional brands, growers, suppliers and individual experts who ...
Eurofins Launches Product Certification for Supplements and Functional Foods
Eurofins Food Chemistry Testing, Madison and Eurofins Assurance have announced the launch of product certification designed to safeguard the quality of dietary supplements, ingredients and food. To minimize risks from adulteration, contamination and other quality issues, product certification plays a vital role for these highly regulated products. Brands, retailers and facilities in the dietary supplements ...
The X Factor: Focusing on Generation X
The foundation of successful branding lies in understanding what makes consumers do what they do. Many brands struggle with a good problem. They offer myriad products and services that can be consumed by almost anyone at any age. These are truly “mass market” offerings. Consider natural foods; anyone over 6 months of age can use ...
Direct-to-Practitioner Supplement Companies: Patients Don’t Care About Your Brand
We all know how important a brand is for creating trust, loyalty and awareness for your company, but I’m about to tell you something surprising—your brand does not matter to the patients who take your supplements. I bet you never thought you would hear that from the CEO of a brand and marketing agency, right? ...
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