Buying Belief

Buying, Breaking & Rebuilding Brand Belief after Supplement M&A

by Yadim Medore | October 1, 2026

If you have been in the supplement industry for a while, the recent deal flow feels familiar. Brands are being bought and sold. Portfolios are being pruned. Specialists are stepping in to steward assets that no longer fit their prior owners. In 2024, Clorox exited its Better Health Vitamins, Minerals and Supplements (VMS) business in ...

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