Cannabinoids
How To Build CBD Brand Obsession That Lasts
We all have brands we love. We cherish the products they offer, we closely watch their every move, we proudly extol their virtues to friends, family, and even total strangers. What drives this kind of love? Is it unattainability? Guilty pleasures? Aesthetic perfection? When we’re obsessed with a brand, it’s usually because it speaks to ...
The Sports Car & the Sleeping Giant: How THCV & CBN Are Taking Over the Industry
2021 has the potential to be remembered as the year when minor cannabinoids achieved major status. While it’s true that the cannabis market is generally interested in tetrahydrocannabinol (THC), the intoxicating cannabinoid that most marijuana consumers have come to know and love; as well as cannabidiol (CBD); but cannabinoids such as tetrahydrocannabivarin (THCV) cannabinol (CBN) ...
Innovation Strategies to Deliver CBD Products With Speed and Confidence
It’s a new year, and 2022 has the potential to be remembered as the year when minor cannabinoids achieved major status. It’s true that the cannabis market is generally interested in tetrahydrocannabinol (THC), the intoxicating cannabinoid that most marijuana consumers have come to know and love, as well as cannabidiol (CBD). But cannabinoids, such as ...
Commercial Trends Dominating the CBD Market in 2021
We are entering Year 3 of federally legal Hemp CBD, and everyone—brands, manufacturers, retailers and investors—is scrambling to predict the future after COVID-19 and oversupply-driven market dislocation. This new era of the market will see sustainable growth driven by the entry of national brands, a fast-maturing supply chain, and the three Rs: research, regulatory clarity, ...
Research Defining the Cannabinoid Industry
By Dave Neundorfer In my last Nutrition Industry Executive blog post, I spotlighted Ingredient Innovation In The Cannabinoid Category. In this post, I wanted to share the research that will define the future of this industry. Research Efforts Defining The Industry: The cannabinoid industry is evolving from a one-cannabinoid-fits-all market to personalized optimization focusing on ...
Blog: Ingredient Innovation In the Cannabinoid Category
[Editor’s note: David Neundorfer, chief executive officer for Open Book Extracts, a North Carolina-based manufacturer and product development house for cannabinoid-enabled ingredients, will provide four monthly blog posts covering noteworthy topics regarding cannabinoid ingredients—starting here.] CBD and hemp-derived cannabinoid products continue to garner consumer interest and support. The list of mainstream brands embracing CBD is ...
Hemp Lights Up the Natural Products Industry
Despite a smoky regulatory landscape for CBD and hemp-derived products, the power of this $4.7 billion-dollar market alone may mandate a clearer future. Our expert CBD panel: Zora De Grandpre, ND, Physician, Leafreport, Tel Aviv, Israel, www.leafreport.com Alice Hirschel, PhD, Technical Service Director, ABITEC, Columbus, OH, www.abiteccorp.com Collette Kakuk, Vice President of Global Marketing, HempRise, ...
AOAC Approves Method of Analysis for Cannabinoids in Hemp
AOAC International has announced that a liquid chromatography–diode array detection (LC-DAD) method previously approved as Official Method of Analysis 2018.11 for cannabinoids in cannabis plant materials, concentrates, and oils, is now approved for hemp. “Until now, no globally recognized method for validating the potency of hemp was available to laboratories,” said Scott Coates, program lead for ...
SupplySide West to Hold Nation’s First Hemp Summit
SupplySide West, (Phoenix, AZ) announced the addition of the Agricultural Hemp Summit: CBD and the Hemp Revolution at their annual trade show, making SupplySide West the first trade show in the U.S. to feature education focused on the development of cannabis-based products, according to the company. This half day summit will be dedicated to the ...
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