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Understanding the HCP Spectrum of Influence on Supplement Brands: From Vitalists to Pragmatists
Whether you are a supplement brand that sells directly through health care professionals (HCPs) or that sells directly to consumers, you need to know what influences HCPs’ supplement decisions and recommendations. Why is that? Interest and engagement in integrative health and medicine are expanding rapidly. Forty-nine percent of adults believe in the efficacy of many ...
Dietary Supplement Usage Increases, Says New Survey
The latest results from an annual survey on dietary supplements reveals an all-time high for supplement usage among U.S. adults, with 76 percent reporting they consume dietary supplements, up five percentage points from last year’s results. The new survey, 2017 CRN Consumer Survey on Dietary Supplements, was commissioned by the Council for Responsible Nutrition (CRN) ...
Slimming Down, Safely
The weight management category is as strong as ever, and science-based ingredients are a top priority for manufacturers and consumers.Adiverse range of American consumers are Increasingly focused on weight loss and weight maintenance within a broadening context of personal health and lifestyle issues. More specifically, according to the National Institute of Health (NIH), 66 percent ...
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