Consumer Insights

Looking Beyond Generations for Consumer Insights on Supplements

by Yadim Medore | May 1, 2020

Although you’ve probably heard otherwise in the media, let’s start with the obvious: not all Millennials are alike. And yet, time and time again we are asked by dietary and herbal supplement companies, “What do Millennials want?” This question often comes from the mindset that Millennials act as a single group. It’s like asking, “How ...

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