consumer trust
Kerry Unveils Consumer Research Confirming Growing Expectations of Food Safety
Kerry (Ireland) has released findings from its latest research on North American consumer attitudes, behaviors and purchasing choices as they relate to food safety, sustainability and preventing food waste. While consumer purchasing remains very much centered on the most basic need of nutrition, the research confirms that consumers are shopping more consciously and that they ...
Certifications: A Matter of Trust
On nearly any consumer product, one may find a wee logo. Some people may overlook it, but many others will find, happily so, that the logo conveys that the product meets and/or exceeds certain safety and quality standards. Certification goes a long way for building consumer trust.Ruth Kinzey, corporate reputation strategist, consultant and author, wrote ...
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