Crises vs. Ethical Failings

Not Just a “PR Problem:” How to Identify and Prepare for Crisis

by Amy Summers | January 9, 2025

My client called in a panic. “GNC is getting bomb threats. We need to go to Virginia Beach and talk to Pat.” To say that our publicity campaign for “Pat’s Diet Shake” kicked off with a bang would be an understatement. It had turned into a full-blown crisis. What was supposed to be a straightforward ...

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