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Natural Products Industry Responds to Trump Tariffs

by Shari Barbanel | April 8, 2025

On April 2, President Donald Trump declared that “foreign trade and economic practices have created a national emergency.” His executive order imposes responsive tariffs to “strengthen the international economic position of the United States and protect American workers.” Under the order, Trump imposed a 10 percent tariff on all countries effective April 5. There will ...

NOW Reports Fraudulent Products Sold on Amazon

by Shari Barbanel | April 14, 2023

NOW (Bloomingdale, IL) said it recently discovered multiple fraudulent supplements sold on Amazon impersonating the NOW brand as well as another prominent supplement brand. NOW began investigating after being notified by several consumers about suspicious NOW branded products they had purchased, according to the company. NOW reported that one fraudulent company, operating under the name ...

NOW Reveals Testing Results of Bromelain Supplements Purchased on Amazon

by Shari Barbanel | March 29, 2023

NOW (Bloomingdale, IL) continued its award-winning industry self-policing program of testing unfamiliar brands found on Amazon, this time on bromelain, according to the company. The testing revealed some of the most abysmal results since the program began six years ago, the company stated. Although NOW has shared this information widely, with the goal of addressing ...

Dr. Tieraona Low Dog Joins NOW Board of Directors

by Shari Barbanel | September 15, 2022

NOW (Bloomingdale, IL) has announced the addition of Tieraona Low Dog, MD, to its Board of Directors. Low Dog is recognized as one of the leading experts in integrative medicine, and is a noted physician, educator and author, including four books with National Geographic, 54 peer-reviewed scientific articles and 24 chapters for medical textbooks. She ...

NOW Tests on Curcumin/Turmeric Extract Sold by Amazon

by Shari Barbanel | August 10, 2021

Continuing the work to disclose alarming quality failings and misleading, inaccurate labels among unfamiliar brands of products purchased on Amazon, NOW (Bloomingdale, IL) has turned their attention to the curcumin/turmeric category, finding similarly poor results. Having previously tested multiple categories of suspect supplements purchased on Amazon that revealed low potency and poor-quality control, NOW recently ...

NOW Raises Concerns About Phosphatidyl Serine Supplements Purchased on Amazon.com

by Shari Barbanel | September 1, 2020

Following NOW’s (Bloomingdale, IL) report earlier this year of CoQ10, acetyl-l-carnitine and SAMe supplements with alarming quality and labeling problems sold on Amazon, NOW has identified similar serious failings in the phosphatidyl serine (PS) category, the company stated. NOW purchased and tested a group of PS products on Amazon, choosing this particular supplement for several ...

NOW Celebrates 50 Years

by Shari Barbanel | December 19, 2017

In 2018, NOW (Bloomingdale, IL)—the largest independent and family-owned manufacturer of natural products in the U.S. health food store channel—will begin celebrating 50 years as a manufacturer dedicated to its mission of providing products and services that empower people to lead healthier lives. A whole year of anniversary events and programs are planned. NOW will ...

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