diet
“Cardiovascular Calm” Messaging Has Consumer Appeal, Lycored Research Shows
The idea of “calm” resonates with consumers of products for cardiovascular wellness, research has shown. Lycored (Be’er Sheca, Israel) surveyed 505 men and women in the U.S. and the U.K. All were over the age of 50, the age group most likely to purchase supplements for cardiovascular wellness. They were asked what they saw as ...
Such a (Weight) Loss!
Each year seems to bring a new diet fad. No matter what they’re eating, supplements for weight are still in demand. Here’s how ingredients help keep up. Every decade has its fad to lose weight the easy way. In the early 1900s, you could buy tapeworms, which would eat all your food inside you (not ...
Sports Nutrition Transition
The sports nutrition market is one that continues to present plenty of promise and opportunity—especially as it transforms into “active nutrition.” Athletes know that a nutritionally adequate diet and plenty of fluids are important for maximizing their physical performance. It’s their hope that dietary supplements will help them train harder, improve performance, and even gain ...
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